Baltimore Ratings and Updates


Winter 2004

from fmqb.com
April 29, 2004

Stern Ratings Effect Continues

Howard Stern's position at the center of the indecency firestorm continues to reap ratings rewards for many -- but not all -- of his affiliates. So far, the station enjoying the biggest Winter Arbitron residual is WCCC/Hartford, whose morning drive 12+ share exploded 6.4-12.6, Fall to Winter. In total week, Stern carried the station from 9th (4.6) to third (7.5) 12+.

FMQB reporterd earlier on dramatic increases for Stern stations in New York, L.A., Chicago, Boston, and Cleveland. Other stations experiencing the Stern affect* include:

FM Talker KLLI/Dallas: 2.7 (13T) - 3.9 (7)
Active Rock KISW/Seattle: 4.1 (5) - 5.7 (2T)
FM Talk WXYV/Baltimore: 3.1 (10) - 4.5 (8)
Active Rock WBZX/Columbus: 5.9 (7) - 7.2 (4)
Rock WBUF/Buffalo: 6.8 (4T) - 7.2 (4)
* Ratings cited above are 12+ morning drive, Fall to Winter.

But not all of Stern's stations trended up in the Winter. Modern Rock KITS/San Francisco slipped from fourth (4.2) to fifth (3.6) in mornings. Ditto WAQZ/Cincinnati: 3.6 (12) - 2.9 (13T).


Winter 2004 Arbitrends

from DCRTV
March 30, 2004

D&M Take A Dive, TOP Flies High, ERQ & POC Top Baltimore - 3/30 - WJFK-FM's Don and Mike (right) continue to sink in the latest Arbitrends. Down to 14th place (from last spring's 3rd) in PM drive among all listeners. And, they plunge to a 6th place tie (from last spring's 2nd) among the age 25-54 crowd. WTOP's AM team of Mike and Richard and PM team of Shawn and Diane continue to dominate the DC radio kingdom among age 12+ers and 25-54ers. Over at WMAL, Andy and Grandy rank a lowly 15th among 25-54ers in mornings. Here are the overall age 12+ numbers.

Full week: 1) WMMJ, 2) WPGC-FM and WTOP, 4) WGMS, 5) WKYS, 6) WHUR and WASH, 8) WJZW, 9) WMAL, 10) WMZQ, 11) WBIG and WRQX, 13) WIHT, 14) WWDC, 15) WJFK-FM, 16) WARW, 17) WBZS/WBPS, 18) WWZZ/WWVZ, 19) WTEM, 20) WAVA and WHFS.

AM drive: 1) WTOP, 2) WMMJ, 3) WPGC-FM, 4) WKYS, 5) WRQX, 6) WMAL, 7) WGMS, 8) WWDC, 9) WASH, 10) WMZQ, 11) WHUR, 12) WJFK-FM, 13) WBIG and WJZW, 15) WIHT, 16) WARW, 17) WAVA, 18)WBZS/WBPS, 19) WWZZ/WWVZ, 20) WOL and WFRE and WTEM.

--snips--

Baltimore, full week, age 12+: 1) WERQ and WPOC, 3) WLIF, 4) WBAL-AM, 5) WWIN-FM, 6) WQSR, 7) WWMX, 8) WSMJ, 9) WIYY, 10) WCAO, 11) WHFS, 12) WCBM and WZBA, 14) WXYV, 15) WWLG, 16) WRBS.

--snips--


from The Baltimore Sun
March 12, 2003

Ehrlich tries to use clock to his advantage

Radio & TV: David Folkenflik

--snips--

All male, all the time

Infinity's Baltimore Radio Group has abandoned its hip-hop programming at 105.7 FM in favor of a raunchy talk radio format featuring Howard Stern, Don Geronimo and Mike O'Meara of Don & Mike, among others. It has been rechristened "Live 105.7." Sister station WJFK-AM (1300 AM) has been converted into an all-sports station, featuring Tony Kornheiser, Dan Patrick and a roster of ESPN Radio programs.

"This gives us a male-focused product on FM," says Bob Philips, senior vice president for Infinity's radio group here. "Howard Stern has the No. 1 program in the country. And we felt we were in a unique position to cover all sports in a single station."

Executives and hosts on rival Radio One stations attributed the move to their company's longtime roots in Maryland and Baltimore. "With the command that Radio One has in this market, people are going to try to chip away at the prize," says Troy Johnson, a host on WERQ (92.3 FM), the chief competitor for hip-hop radio audience. "It didn't work out."

--snips--


from dcrtv.com

March 7, 2003

Stern, D&M Move To Charm City's 105.7, 1300 Goes Sports

DCRTV hears that Howard Stern and "Don And Mike" will have new radio "homes" in Baltimore come Monday. Our sources tell us that both the AM and PM drive teams will move from Infinity's WJFK-AM (1300) to co-owned WXYV-FM (105.7) as of 3/10. The hip-hop/urban format on 105.7 is history. (Infinity's stunting with rock music over the weekend.) We're still not sure if 105.7 will completely duplicate Infinity's DC hot talk WJFK-FM (a la Bill O'Reilly in middays and "Ron And Fez" in evenings). We also hear that Infinity will take WJFK-AM to an all-sports format. Will Jim Rome be invited back? More as we hear it.....


from the NY Daily News
November 13, 2002

A number of factors in charting popularity

By DAVID HINCKLEY
DAILY NEWS STAFF WRITER

Ever wondered how many other people in America are actually listening to, say, Howard Stern at the same time you are?

Tony Sanders, who crunches national numbers for the trade publication Inside Radio, says it's around 1,490,000.

Standard radio ratings, designed for advertisers, use a figure called "cume," which is the cumulative number of persons who tune to a given show or station at some time during an average week.

That's obviously a much higher figure. The national weekly "cume" for Stern has been estimated by the trade mag Talkers at "8 million-plus."

By comparison, Rush Limbaugh is rated at 14.5 million-plus per week, Sean Hannity at 10 million-plus and Dr. Joy Browne and Imus at 5 million-plus.

The numbers of people listening to those hosts at any one time presumably are proportionate to Stern's numbers.

Stern's numbers also mean more than 10 times as many people are listening to him at any given time than are, say, watching cable news channels on television.

Sanders has also tracked Stern's ranking in all of his markets for summer 2002 - though this is just based on his share of the total audience. Like most hosts, Stern scores higher among his specific target audiences, which for him includes younger men.

Overall, Stern is No. 1 in New York, Orlando, Phoenix, Syracuse and York, Pa.

In other cities, it goes like this: Philadelphia, second; Washington, D.C., fourth; Los Angeles, seventh; Baltimore, 16th; Cleveland, second; Buffalo, fourth; Chicago, 10th; Dallas, 11th; Detroit, ninth; Hartford, sixth; Las Vegas, second; Boston, second; San Diego, third; Pittsburgh, third; Seattle, fourth; Rochester, seventh; Miami, fourth; San Francisco, fifth.

--snips--


from the Radio Business Report
August 8, 2001

Infinity to switch stations in Baltimore?

Sounds logical: a rumor posted on DCRTV.com (8/7): Charm City musical chairs? We've heard that Infinity wants to start an FM "hot talker" in Baltimore. Could this be the plan? Move the Ravens, "Rouse And Company," and the oldies from [WQSR] 105.7 to the superior signal of [WXYV] 102.7, take the contemporary hit music from 102.7 and move it to [WWMX] 106.5, and make 105.7 "hot talk" with Howard Stern, "Don And Mike," and "Opie And Anthony" (essentially a duplicate of DC's WJFK-FM). Naturally, [WLIF]101.9 would stay adult contemporary and take some of 106.5's "mix" music, while 1300 [WJFK-AM] would go all Sports talk


Winter 2001

from dcrtv.com
April 26, 2001

The Baltimore market Arbitron radio ratings for winter 2001, released on April 26, 2001.....

[Ed. - Howard is on WJFK - 1300AM.]

Age 12+, full day:

1. WERQ - 92.3 FM - urban contemporary - 10.4 share
2. WPOC - 93.1 FM - country - 7.6 share
3. WWIN - 95.9 FM - adult urban contemporary - 6.4 share
4. WBAL - 1090 AM - talk/news - 5.7 share
5. WLIF - 101.9 FM - adult contemporary - 5.2 share
6. WQSR - 105.7 FM - oldies - 4.9 share
7. WXYV - 102.7 FM - contemporary - 4.7 share
8. WWMX - 106.5 FM - hot adult contemporary - 4.1 share
9. WHFS - 99.1 FM - alternative rock - 3.5 share
10. WIYY - 97.9 FM - rock - 3.2 share
11. WCBM - 680 AM - talk - 3.0 share
12. WCAO - 600 AM - religious gospel - 2.6 share
13. WOCT - 104.3 FM - classic rock - 2.5 share
14. WRBS - 95.1 FM - religious - 2.0 share
15. WPGC - 95.5 FM - urban contemporary - 1.7 share
15. WWLG - 1360 AM - nostalgia - 1.7 share
17. WWDC - 101.1 FM - alternativve rock - 1.5 share
18. WJFK - 1300 AM - talk - 1.3 share

--snips--


Winter 2000

from The Baltimore Sun
May 3, 2000

WERQ stays on top of its game;

Radio: The station keeps its first-place ranking this quarter, but the runners-up find themselves in new positions

By Chris Kaltenbach of the Sun Staff

WERQ-FM (92.3) remains the king of Baltimore's radio ratings, but its court was rearranged a little over the first three months of 2000.

Second place for the quarter went to WPOC-FM (93.1), which climbed 1.1 share points over its fall 1999 position, adding almost 4,000 listeners in an average quarter-hour. WBAL-AM (1090) finished third, its numbers unchanged from fall 1999, while WWIN-FM (95.9) dropped from second to fourth, losing seven-tenths of a share point and roughly 2,400 listeners in an average quarter-hour.

WPOC received even more good news with its morning drive-time numbers, where Laurie DeYoung overtook perennial champion Rouse and Co. on WQSR-FM (105.7) for first place among listeners 25-54 years old. WERQ finished third.

Among all morning listeners, WBAL finished first, by half a share point over WERQ and six-tenths of a point over WPOC.

Here are the Arbitron ratings and audience shares for listeners 12 and older for Baltimore's top 10 radio stations. Each share point represents about 3,600 listeners in an average quarter-hour.

1) WERQ-FM (92.3), 10.1
2) WPOC-FM (93.1), 7.5
3) WBAL-AM (1090), 6.1
4) WWIN-FM (95.9), 5.7
5) WLIF-FM (101.9), 5.3
6) WQSR-FM (105.7), 5.0
7) WWMX-FM (106.5), 5.0
8) WXYV-FM (102.7), 4.0
9) WIYY-FM (97.9), 3.8
10) WCAO-AM (600), 3.5

--snips--


Fall 1999

from The Baltimore Sun

WERQ-FM finishes the quarter on top locally;

Radio: 'We are ecstatic to have the No. 1 and 2 stations,' says Pam Somers, general manager for Radio One's Baltimore stations.

February 9, 2000
Chris Kaltenbach
SUN STAFF

WERQ-FM, which just three months ago appeared in danger of losing its top spot among Baltimore's radio stations, has re-entrenched itself as the king of the local airwaves.

For the final three months of last year, the flagship of the Cathy Hughes radio empire attracted 30,000 listeners during an average quarter-hour period. That represents a 1,200-listener increase over July-September 1999 and -- more importantly -- 8,300 more listeners for October-December than runner-up WWIN-FM (95.9).

Those numbers give 92-Q substantially more breathing room; the station's lead had dipped to 2,200 listeners, or six-tenths of a share point.

And the news gets even better for Hughes and Radio One: they also own second-place WWIN-FM. The best a non-Radio One station could do was WPOC-FM (93.1), which finished in a tie for second place, with an average of 8,400 listeners fewer than WERQ.

"We are ecstatic to have the No. 1 and 2 stations," says Pam Somers, general manager for Radio One's Baltimore stations. "We're all going to happy hour soon."

The latest ratings also suggest WERQ has scored a hit with its morning team of Marc Clarke and Troy Johnson, which took over the crucial drive-time slot in September. Among listeners 12 and older, 92-Q's "Big Phat Morning Show" finished first with an average of 38,100 listeners, followed by WBAL-AM (36,300), WQSR-FM (35,500), WPOC-FM (33,800) and WWIN-FM (28,100).

Here's the Arbitron ratings and audience share for listeners 12 and older for Baltimore's top 10 radio stations. Each share point represents about 3,600 listeners in an average quarter-hour.

 1 WERQ-FM (92.3), 8.9
 2 WWIN-FM (95.9), 6.4 (tie) WPOC-FM (93.1), 6.4
 4 WBAL-AM (1090), 6.1
 5 WQSR-FM (105.7), 5.4
 6 WWMX-FM (106.5), 4.8 (tie) WLIF-FM (101.9), 4.8
 8 WXYV-FM (102.7), 3.9
 9 WHFS-FM (99.1), 3.8
10 WIYY-FM (97.9), 3.7


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