from the Las Vegas Business Press
Today, the Howard Stern era comes to an end for Las Vegas radio. After 13 years in the market, the shock jock's show will no longer be carried by the Infinity Broadcasting-owned KXTE-FM, 107.5, leaving the radio station without the personality that drove the station's audience and advertising dollars for more than a decade.
Stern's last show for Viacom's Infinity Broadcasting is scheduled for Dec. 16, but the Las Vegas contract expires today, leaving the area temporarily Sternless. The New York-based radio star begins his widely reported five-year, $500 million contract with Sirius Satellite on Jan. 3.
"If we could have extended the contract, we would have," said Marty Basch, vice president and general manager for Infinity Broadcasting in Las Vegas.
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Howard Stern, flanked by Artie Lange and Robin Quivers during a live remote from the Hard Rock hotel-casino. The Howard Stern Show has done three live remotes from the Las Vegas property, and the possibility remains open that he will return in the future. |
Starting in November 1992, when 107.5 was classic-rock station KFBI, the show aired weekdays, beginning with a live feed from New York at 3 a.m., plus a rebroadcast of the entire show starting at 6 a.m., running until about 10:30 a.m. The show was key for local advertisers who were willing to pay the show's higher advertising dollars to reach the coveted market of age-18-to-49 males with disposable income.
Stern will be replaced in the Las Vegas market by Adam Carolla, who will be based in Los Angeles, with former Las Vegas resident Jimmy Kimmel consulting on the show. The new show does not begin until Jan. 3, so KXTE will occupy the space with a mostly music format, with an occasional guest host filling the time.
Las Vegas was one of the first markets Stern expanded into as he was building a national network in the early 1990s. That set up contracts that expired in November, while ones elsewhere run until the end of the year. According to Basch, local Infinity representatives worked to extend Stern's run until the show's end in December but were unsuccessful. Why negotiations did not succeed remains unclear, even to Basch. He points to the fact that some Infinity executives in New York were unaware that the contract even expired here earlier than in other markets.
"It's unfortunate, but it's a contractual agreement," the radio executive said. "It is what it is. Whatever negotiations there were with Howard's people in New York about extending it, it just didn't happen. It is not that we didn't want to."
LOCAL ADVERTISERS WAIT AND WATCH
Some local advertisers and industry experts agree that the advertising dollars generated during Stern's time slot will probably drop while Carolla settles in. The big question is whether Carolla, who has a radio background with the late-night syndicated show "Loveline," can do an effective morning show and retain any of Stern's audience while gathering new fans.
"We're going to take a hit here," Basch admits. "For us in Las Vegas, we're lucky because we have a pretty strong station after Howard Stern. Howard Stern has been the thrust of our station."
KXTE has approached most of the advertisers that have counted on Stern and striven to find solutions to keep the companies' ad dollars coming in, offering continued slots in the morning or movement into other time slots. Most advertisers, according to Basch, have been open and understanding of the change.
"I think it starts all over again," said Rick Alpern, who has purchased commercial time on the Stern show for various car dealerships in Las Vegas. "I don't think there is any carryover whatsoever."
Alpern has used the Stern show for the past 11 years in Las Vegas, and a few years in California, as a cornerstone for various automobile-advertising campaigns. Although he would not reveal how much a spot on Stern costs compared to other, similar radio ads in this market, he did acknowledge that "it's always been one of the more expensive spots, but it always seemed to attract a lot of customers.
"He has always been a good bang for the buck," Alpern said. "Look at the share he's been able to pull on the radio. It has been one of the consistently stronger shows."
Stern has held the highest share of listeners for his time slot in the Las Vegas market in two of the past three quarters, according to Arbitron, the marketing-research firm that collects listener data for the radio industry. Stern's audience tends to be predominantly men who are driving to work, driving morning delivery trucks or listening at work, and this is reflected in the local advertising.
Besides numerous car dealerships, various gentlemen's clubs, clothing stores and local jewelry stores all prominently advertise during Stern's show.
"Stern attracts an older, predominantly male audience," Mike Santacruz, president of the Scottsdale, Ariz.-based Audio Express, said. "Stern's huge appeal helps sell products a typical older person would be attracted to, such as security alarms, satellite radio and radar detectors."
Audio Express, with three local stores, was an early advertiser when Stern came to town. Santacruz says the company plans to continue using radio advertising to help drive the company's brand but acknowledges that it will be hard for Carolla to hold on Stern's plethora of loyal listeners.
"He won't have the numbers of Stern for a long time, if ever," Santacruz said. "His humor is along the lines of Howard, so there will be a good sampling of listeners from across the board giving him a shot."
Carolla is not an unknown in Las Vegas. He has been a guest on the Stern's show in the past, and was the co-host on "Loveline" with Dr. Drew Pinsky on MTV and radio. He was also the co-host of "The Man Show" on Comedy Central before Jimmy Kimmel was hired away by ABC to do a late-night talk show. He currently can be seen on Comedy Central's "Too Late with Adam Carolla," and The Learning Channel's "The Adam Carolla Project."
While Carolla was the choice to assume the Stern slot in Las Vegas and some other markets, former Van Halen frontman David Lee Roth will also be taking over in some of the other 26 markets that Stern held for Infinity.
"The problem is that neither one of them has done a morning show like Howard has," said Reed Bunzel, the editor-in-chief of Radio Ink, an industry trade magazine. "It is not like Howard suddenly came on the air and became Howard. He was doing it for 25 years.
"I think Infinity would be wise to understand that they're not going to get the listeners that Howard already has," Bunzel added. "Bottom line is Infinity has a major hurdle, they know about it and they've had more than 10 months to prepare for it."
SATELLITE RADIO
Stern announced his plans to join Sirius in October 2004 after tiring of constant battles with the FCC and what he calls "the religious right" over the content of his show. Currently, like cable television, satellite radio is not regulated by the FCC because it is a subscription based service.
There have been some recent calls for Congress to give the FCC the power to regulate subscription radio and television.
Stern has two channels available and has already been using the space to put on programs including a show hosted by his parents and a couple of shows devoted to bodily functions. Stern's friends and a group of regulars known as "the whack pack" may also be given the opportunity to have their own shows on one of Stern's channels.
XM Satellite Radio currently has a larger share in the two-company satellite radio market, with an estimated six million subscribers by the end of the year, compared to three million for Sirius. As Stern's departure from terrestrial radio nears, Sirius has been closing the gap in the retail sales market. According to a report from the NDP Group, Sirius captured 56 percent of the retail market in September.
"That may be indicative of the Stern effect starting to take effect," Jim Collins, vice president of corporate communications at Sirius, said. "We fully anticipate that Howard Stern will generate a lot of interest and a lot of subscribers for us in the next couple of months."
While conceding that XM Radio has the larger market share, Collins says that the gap has closed in recent months. While the impending end of Stern on broadcast radio may have been the driving force behind Sirius' increase, exclusive contracts with the NFL, NBA, NHL and a four-year development deal with Martha Stewart have also helped.
Sirius also has vehicle partnerships with 26 automobile companies, two RV companies and a car rental company, to offer the service in new vehicles.
"We think its an incredibly fast-growing category," Collins said. "Analysts believe that the industry will be somewhere between 40 and 45 million subscribers by the end of the decade. It could be higher than that."
Stern's relationship with Las Vegas has gone beyond the hours he is on the radio. The Howard Stern Show has done three live remotes from the Hard Rock Hotel in February 2002, April 2003 and May 2004. Stern sidekick Artie Lange has also been to the Hard Rock numerous times for comedy appearances.
"I think (Stern) loved it here," Basch said. "He came back and didn't take the show out on the road anywhere else."
Basch indicated that KXTE may work to bring Carolla to town in the future.
According to Kevin Kelley, Hard Rock hotel-casino president, the property has talked to Stern about a return to Las Vegas after he goes to Sirius.
"We're always willing to do something with Stern," Kelley said. "A lot of it will just take time. He has so much going on starting with Sirius that it may take a while."
Howard Stern could not be reached for comment despite numerous attempts.
from the Las Vegas Review-Journal
BY KEN WHITE
REVIEW-JOURNAL
Howard Stern is leaving the air sooner than expected, at least in Las Vegas.
Local fans of Stern, the popular and outspoken morning drive personality who has been heard in this market since Nov. 18, 1992, will miss 29 broadcasts before he switches to Sirius Satellite Radio in January.
While Stern's official last day with Infinity Broadcasting, the company that syndicates his show across the country, is Dec. 16, his last day on KXTE-FM, 107.5, will be Nov. 7. That's because Stern's contract with the local station ends that day, even though Infinity also owns KXTE.
KXTE program director Chris Ripley said Tuesday the station couldn't extend the contract but wouldn't elaborate.
Stern could not be reached for comment.
The bombshell was dropped amid announcements of Infinity's plans to replace Stern. Adam Carolla, of Comedy Central's "The Man Show" fame, will host a new morning show starting Jan. 3. It will air on KXTE in Stern's time period, 6-10 a.m. Monday through Friday.
Former Las Vegan Jimmy Kimmel, the host of a late-night talk show on ABC, will serve as a creative consultant for the program and make guest appearances.
Infinity also announced Tuesday that it has launched "Free FM," a new format that will be carried on Infinity stations in four of the top five and seven of the top 10 U.S. radio markets. In the announcement, Joel Hollander, chairman and chief executive officer of Infinity, described Free FM as "an entertaining hybrid of provocative, political, pop culture, news, music and lifestyle formats."
Shuli Egar, a local comedian who has been a frequent call-in guest on Stern's show since the late 1990s, said losing the Stern show early is bad for fans and that extending the contract so that listeners could hear the end of Stern's run was "nothing they want to do, not that they can't."
Egar is working as a consultant on Howard News 100, a news channel on Sirius that features daily news broadcasts about Stern and his cast.
"I started calling in as a fan before I was even doing stand-up," Egar said. "I tried to contribute my portion to the show, and he liked it. Howard showed me the door was open. He was my start. He's a very loyal guy."
To fill the gap between Stern and Carolla, various KXTE alternative rock artists and local celebrities will make guest appearances during the morning drive time.
"The end of Howard Stern's era with KXTE is filled with mixed emotions," said Marty Basch, vice president and general manager of the station, in a press release. "For the past 12 years, he has been the first voice our listeners have heard every weekday morning. But we look forward to a new beginning and excitedly welcome Adam Carolla to the station. We are confident his radio show will emerge into a top-rated program for KXTE."
Carolla currently hosts Comedy Central's "Too Late with Adam Carolla" and also stars in TLC's "The Adam Carolla Project."
So far, Stern's replacement is getting mixed reviews on KXTE's Web site. As of 5 p.m. Tuesday, 31.3 percent of voters said they like Carolla and will listen, while 55.2 percent said they've already purchased their Sirius Satellite Radio. Another 13.5 percent said they had no idea what to think.
In related radio news, Penn Jillette, half of the Penn & Teller magic act that performs at the Rio, will host a live one-hour program on KSFN-AM, 1140 starting in January. KXTE and KSFN are owned by Infinity Broadcasting.
Jillette's show also will air in New York, Chicago, San Francisco, Detroit, San Diego, Baltimore and Washington, D.C. No time slot has been announced.
And Friday, KVGS-FM, 107.9 switched from an urban adult contemporary format to alternative rock.
from the Las Vegas Review-Journal
November 06, 2003
Howard Stern, move over.
In the prime morning time slot known as drive-time radio, your proverbial butt is being beaten in the Las Vegas market by a Spanish-speaking deejay out of California.
The guy who bested you in the ratings goes by the radio name El Piolin, which is Spanish for "Tweety Bird."
Makes your manhood kind of shrink, doesn't it, Howard?
El Piolin's given name is Eddie Sotelo. He simulcasts in Spanish from Los Angeles on KISF-FM 103.5, also called La Nueva, which is Las Vegas' most listened-to station from 6 to 10 a.m., according to the Arbitron ratings released Oct. 20. Stern placed second on KXTE-FM 107.5, which broadcasts in English and plays alternative rock.
Another equally dynamic Los Angeles personality -- El Cucuy, which is Spanish for "the Bogyman" -- anchors KISF in afternoon drive time, so the station again reigns first from 3 to 7 p.m. in Las Vegas, according to the latest ratings. Second-place goes to KWNR-FM 95.5, another English radio station that features a country format.
El Cucuy is known for discussing callers' problems with their relationships, jobs and families. Off the air, he goes by the name Renan Almendarez Coello.
The two Latin jocks certainly have star power, supplemented on air by color from secondary personalities who are based in Las Vegas. But the duo still wouldn't amount to much in the ratings if it weren't for Las Vegas' sizable, rapid-growing Spanish-speaking population.
About one in four Southern Nevadans are of Hispanic descent, according to U.S. Census data. In 1990, just more than 11 percent of Clark County's population was Hispanic.
But the number of Hispanics may well reach one in three when census data is adjusted in 2004, predicts Scott Gentry, a pioneer in Las Vegas Spanish radio. He is the general manager of KDOX-AM 1280, the first station here to go to an all-Spanish format, back in the late 1980s.
"I've been in radio for 50 years," says Paul Ruttan, a business partner who helped Gentry launch the all-Spanish concept here. Las Vegas is "one of those situations radio people look for all their life -- a market with a hole in it."
Since that solitary Spanish signal, the valley has swelled to accommodate eight all-Spanish stations.
The newest is KBHQ-FM 104.7, which went on the air in August. Also a venture by Gentry and partners, KBHQ converts KDOX's AM signal to FM so Spanish listeners in Mesquite, Moapa and environs can hear it.
The range of all-Spanish formats is growing, too. Mexican regional music is the most popular in Las Vegas, with at least three stations in the category: KDOX, KISF and KQRT-FM 105.1. "The (Spanish-speaking) population has always been about 75 percent Mexican" in Southern Nevada, Ruttan says to explain the concentration.
But the market is now large enough that some Spanish stations aim for narrower niches. KRLV-AM 1340 offers only news, talk and sports.
KLSQ-AM 870 offers "oldies" music. It bills itself as Recuerdo, Spanish for "memories." Much of the music is by Latin artists, now deceased, who also were big draws in Hispanic movies several decades back. Singers Javier Solis, Pedro Infante and Leo Dan are typical requests.
When Recuerdo launched, executive Dana Demerjian recalls, some older female listeners called in, crying, because they hadn't heard the music in so long. "A lot of times, you can't even buy that music in stores," notes Zulema Benjamin, who handles promotions and research for Recuerdo, one of three Spanish stations here owned by Univision Radio Las Vegas. Demerjian is its vice president and general manager.
On the FM band, KQMR-FM, 99.3 calls itself "Amor" because it plays what Demerjian describes as rich, easy-listening pop music by international Spanish-speaking artists. Puerto Rico's Ricky Martin and Chayanne as well as Colombia's Shakira and Enrique Iglesias of Spain get a lot of play time.
KRRN-FM 92.7, better known as Super Estrella, is a Spanish rock-pop station that caters particularly to young listeners. "You know how it is. Kids don't want to listen to what their parents listen to," says Gary Horky, the station's general manager. He also is manager of KQRT-FM.
More and more large businesses are learning to cultivate Hispanic consumers. Local Spanish radio airs commercials for the same major banks and car dealerships that advertise on English radio.
Advertisers make marketing decisions based on numbers, which are persuasive. "The average Hispanic household in Las Vegas is comprised of 3.1 persons. That's nearly 50 percent larger than the typical non-Hispanic household, which has just 1.6 persons," according to promotional material supplied by Univision Radio.
But Spanish radio stations, like English stations, still fine-tune their broadcast and advertising mix to reach a specific audience.
Mexican regional's strongest appeal is to people who are new in the United States and relatively unassimilated, according to KISF's Demerjian and KQRT's Horky.
One clue is in the type of banking commercials. Mexican regional stations run frequent announcements on services to wire money outside the country. Consumers who want this service often are new immigrants, who wire some part of their paychecks back to relatives back home.
The link to home is clear in various radio promotions. KQRT -- which calls itself Radio Tricolor, after the Mexican flag -- sponsored a benefit rodeo in Pahrump in October to help Michoacan, a Mexican town that had suffered recent storm damage.
The core audience for Mexican regional -- "Mexican country" music, radio people often say -- usually lacks higher education. "They're just looking for a better life," Horky says.
KQMR-FM by contrast, draws a demographic that has a higher education and income level, according to Demerjian and Benjamin. Its international artists even draw in a certain percent of English-only listeners, Demerjian says the station's research shows.
The eight Spanish stations here are largely divided into the holdings of two major players. Univision Radio owns and operates KISF-FM, KQMR-FM and KLSQ-AM. Entravision Communications Corp. owns and operates KRRN-FM and KQRT-FM. Univision Radio's parent company also comprises television stations, but the Univision affiliate TV station in Las Vegas, which carries Univision programming, is owned by Entravision Communications.
These players will help shape the future of Spanish radio in Las Vegas. Currently there is no station that is devoted strictly to sports. Nor is there a station with an exclusively "tropical" format of salsa and merengue music.
Local stations do have promotional staff who go on air periodically during their West Coast simulcasts, to give information on Southern Nevada events, but Las Vegas has not yet spawned a major homegrown radio jockey.
None of the local Spanish radio stations currently has a Hispanic general manager, either, although Demerjian is quick to note that in the past some have -- and probably will again.
Benjamin, who grew up in southern Florida, with a strong Spanish-speaking community, forecasts continued growth for local Spanish radio here. She's not entirely joking when she says, "Only eight (stations)? Why not 20?"
from the NY Daily News
November 13, 2002
Ever wondered how many other people in America are actually listening to, say, Howard Stern at the same time you are?
Tony Sanders, who crunches national numbers for the trade publication Inside Radio, says it's around 1,490,000.
Standard radio ratings, designed for advertisers, use a figure called "cume," which is the cumulative number of persons who tune to a given show or station at some time during an average week.
That's obviously a much higher figure. The national weekly "cume" for Stern has been estimated by the trade mag Talkers at "8 million-plus."
By comparison, Rush Limbaugh is rated at 14.5 million-plus per week, Sean Hannity at 10 million-plus and Dr. Joy Browne and Imus at 5 million-plus.
The numbers of people listening to those hosts at any one time presumably are proportionate to Stern's numbers.
Stern's numbers also mean more than 10 times as many people are listening to him at any given time than are, say, watching cable news channels on television.
Sanders has also tracked Stern's ranking in all of his markets for summer 2002 - though this is just based on his share of the total audience. Like most hosts, Stern scores higher among his specific target audiences, which for him includes younger men.
Overall, Stern is No. 1 in New York, Orlando, Phoenix, Syracuse and York, Pa.
In other cities, it goes like this: Philadelphia, second; Washington, D.C., fourth; Los Angeles, seventh; Baltimore, 16th; Cleveland, second; Buffalo, fourth; Chicago, 10th; Dallas, 11th; Detroit, ninth; Hartford, sixth; Las Vegas, second; Boston, second; San Diego, third; Pittsburgh, third; Seattle, fourth; Rochester, seventh; Miami, fourth; San Francisco, fifth.
--snips--
April 25, 2002
Las Vegas cab drivers and the readers of Las Vegas Weekly voted The Howard Stern Show Best Morning Show!
from the Las Vegas Review-Journal
February 2, 2002
Classic adult contemporary station KJUL-FM 104.3 remained in first place among listeners 12 and older in Arbitron's Fall 2001 ratings survey.
Adult contemporary KSNE-FM 106.5 and country station KWNR-FM tied for second in that demographic, followed by Top 40 KLUC-FM 98.5 and alternative KXTE-FM 107.5.
In other demographics, KXTE was No. 1 in 18-34; modern adult KMXB-FM 94.1 topped 25-54; and oldies KQOL-FM 93.1 won 35-64.
Howard Stern on KXTE won the morning drive competition.
The survey was taken Monday through Sunday, 6 a.m.-midnight.
12-plus: 1. KJUL, 8.2; 2. (tie) KSNE, KWNR, 6.0; 4. KLUC, 5.6; 5. KXTE, 5.5; 6. KMXB, 5.3; 7. KQOL, 5.2; 8. (tie) KISF, KMZQ, 4.8; 10. KOMP, 4.5.
18-34: 1. KXTE, 11.2; 2. KLUC, 9.6; 3. KMXB, 9.2; 4. KSTJ-FM, 9.0; 5. KOMP, 8.8; 6. KISF, 7.0; 7. KFMS, 5.5; 8. (tie) KWNR, KMZQ, 4.6; 10. KVEG, 3.1.
25-54: 1. KMXB, 6.8; 2. KSNE, 6.4; 3. KXPT, 6.0; 4. KISF, 5.9; 5. (tie) KSTJ, KQOL, 5.8; 7. (tie) KOMP, KWNR, KMZQ, 5.5; 10. KXTE, 5.2.
35-64: 1. KQOL, 8.9; 2. KSNE, 8.3; 3. (tie) KJUL, KWNR, 7.4; 5. KXPT, 6.4; 6. KMZQ, 5.5; 7. KXNT, 5.1; 8. KISF, 4.5; 9. KMXB, 4.2; 10. KKLZ, 3.7.
Morning drive (12-plus, 6-10 a.m.): 1. KXTE, 8.1; 2. KJUL, 7.4; 3. KWNR, 7.3; 4. (tie) KISF, KSNE, 6.1; 6. KMXB, 5.9; 7. KQOL, 5.4; 8. KOMP, 5.1; 9. KLUC, 5.0; 10. KXNT, 4.8.
Non-commercial radio: 1. KNPR, 2.9; 2. KCEP, 2.4; 3. KUNV, 1.3.
from the Las Vegas Review-Journal
January 22, 2002
The broadcast will air live locally Tuesday through Thursday from 4 to 8 p.m. on KXTE-FM 107.5 and tape-delayed to air Wednesday through Friday on Stern's additional 48 affiliates across the nation. The broadcast also will be filmed for the Howard Stern television show on the E! Entertainment Network.
Stern will be accompanied by co-host Robin Quivers and other show members which include Artie Lang, Fred Norris, "Stuttering" John Melendez and Gary Dell'Abate. Many major celebrities are also expected to appear.
"We're glad that 'The Howard Stern Show' had such a great time in Las Vegas last year. This year, Las Vegas No. 1 morning show is back for three amazing days of shows. We are honored and extremely excited to welcome back 'The Howard Stern Show' to America's No. 1 vacation destination, Las Vegas. Having The Howard Stern Show broadcast live from Las Vegas is an incredible opportunity for KXTE and the Hard Rock Hotel," said KXTE vice president/general manager Marty Basch.
For more information, call the Hard Rock Hotel at 693-5000 or visit www.hardrockhotel.com. Or contact KXTE at 257-1075 or visit www.xtremeradio.com.
from the Las Vegas Review-Journal
January 29, 2001
So was his luck. "I lost $800 last night," said "The King of All Media."
But he got lucky when it counted and won $100,000 on one hand of blackjack Sunday night at the Hard Rock Hotel for a woman who had been raped.
The woman, identified as Tracy, was dealt a nine and a face card for a total of 19; the dealer came back with a five, seven and a six for an 18.
In one of the wildest nights in the Hard Rock's five-year history, an overflow crowd roared its approval.
Barricades at the entrances and extra security kept thousands from entering the casino.
Stern said the money was put up by a dot.com company and insurance was obtained to cover the loss.
"Lord knows I ain't putting up my money," said Stern, who spent weeks hyping the event as a $1 million bet before settling on the $100,000.
Stern opened the show with his observations on the Super Bowl.
Best TV commercial: Pepsi.
Britney Spears: "Looked chubby to me."
Half time show: "Extremely gay."
His least favorite: "(Giants cornerback) Jason Sehorn and Angie Harmon. The love couple of the year."
Then came the usual parade of strippers, a lesbian and a celebrity list that included Hall of Famers Reggie Jackson, Rollie Fingers and Kevin "Hercules" Sorbo.
A blonde in a black cowboy hat and red leather pants dropped the latter to get Stern's autograph on her buttocks. Another woman popped her top.
--snips--
February 1, 2001
Get a Stern Fan's Inside View Of The Las Vegas Visit!
Thanks to koam.com
from the Las Vegas Review-Journal
February 01, 2001
KLUC-FM 98.5 was the city's No. 1 radio station among listeners 12 and older during Arbitron's Fall 2000 radio survey of the Las Vegas market.
But country station KWNR-FM 95.5 was the key winner in the survey, taking first place in the advertising-rich 25-54 demographic. The station also tied adult contemporary KSNE-FM 106.5 for first place among listeners 35-64.
And alternative KXTE-FM 107.5 took first in 18-34.
In morning drive competition, Howard Stern on KXTE-FM bounced back into first with listeners 12 and older.
Among noncommercial stations, urban format KCEP-FM 88.1 had a 6.2 rating, classical KNPR-FM 89.5 scored a 2.3 and jazz format KUNV-FM 91.5 had a 0.9 among listeners 12 and older.
12-plus -- 1. KLUC, 8.5; 2. KWNR, 8.1; 3. (tie) KSNE, KJUL-FM 104.3, 7.0; 5. KXTE, 6.4; 6. KQOL-FM 93.1, 5.2; 7. KMXB-FM 94.1, 5.1; 8. KFMS-FM 101.9, 4.6; 9. KMZQ-FM 100.5, 4.3; 10. KOMP-FM 92.3, 4.1.
18-34 -- 1. KXTE, 13.8; 2. KLUC, 12.5; 3. KMXB, 9.5; 4. (tie) KOMP, KSTJ-FM 105.5, 6.5; 6. KFMS, 6.3; 7. KWNR, 5.7; 8. KISF-FM 103.5, 5.5; 9. KMZQ, 4.0; 10. KSNE, 3.7.
25-54 -- 1. KWNR, 8.0; 2. KLUC, 7.3; 3. (tie) KXTE, KSNE, 6.6; 5. KMXB, 6.5; 6. KQOL, 6.3; 7. KOMP, 6.1; 8. KXPT-FM 97.1, 5.0; 9. (tie) KSTJ, KMZQ, 4.9.
35-64 -- 1. (tie) KWNR, KSNE, 9.7; 3. KQOL, 8.8; 4. KJUL, 6.5; 5. KXPT, 5.8; 6. KMZQ, 5.2; 7. KXNT-AM 840, 4.7; 8. KLUC, 4.6; 9. KOMP, 3.7; 10. KKLZ-FM 96.3, 3.3.
Morning drive (6-10 a.m., Mon.-Fri.) -- 1. KXTE, 9.6; 2. KWNR, 7.8; 3. KLUC, 7.1; 4. KSNE, 7.0; 5. KJUL, 6.1; 6. KMXB, 5.6; 7. KQOL, 5.4; 8. KISF, 5.2; 9. KXNT-AM, 4.6; 10. KOMP, 4.3.
from the Las Vegas Review-Journal
Sunday, January 28, 2001
Howard Stern's first visit to Las Vegas this weekend comes at a good time for the famed shock jock.
Stern, whose show will be heard live from the Hard Rock Hotel in Las Vegas tonight on his local affiliate, KXTE-FM 107.5, recently regained first place in the heated morning drive competition here, after dropping out of the top spot among listeners 12 and older in fall 1999.
The only hitch in his plans for visiting the city was his bid to plop down $1 million on a single hand of blackjack. He couldn't find a local casino that would handle it. Instead, he will bet a mere $100,000 at the Hard Rock Hotel. The maximum bet at the hotel is $250,000.
If he wins, Stern will give the money to a person in need whose name has not been announced, according to the Hard Rock Hotel publicity department.
Stern's show will follow the Super Bowl at about 7 p.m. It will be taped for airing around the country Monday in its regular time slot (6-10 a.m.) on Stern's 48 affiliates, including KXTE.
Segments will air at a later date on E! Entertainment Television as well as on "The Howard Stern Radio Show" on CBS (KLAS-TV, Channel 8).
Stern's scheduled guests are an eclectic blend including George Carlin, Reggie Jackson, Carmen Electra and Kevin Sorbo.
The usual Stern gang -- Robin Quivers, Jackie "The Joke Man" Martling, Stuttering John, Fred Norris, Gary "Ba-Ba Booey" Dell'Abate -- also will be on hand.
The show -- open free to the public (people 21 and older) on a first-come, first-served basis -- will originate at the Viva Las Vegas Lounge's blackjack pit, where Stern will talk to guests and put down his wager.
Stern's appearance at the Hard Rock has both the hotel and KXTE-FM moved to hyperbole.
"We are 'X-tremely' excited to welcome the No. 1-rated morning show in Las Vegas, and most of America to our great city," Marty Basch, radio station vice president, said in a press release. "This is an amazing opportunity for KXTE and the Hard Rock Hotel to have Howard Stern and the entire show visit."
And the hotel was just as ecstatic.
"We are excited to see the 'King of All Media' become the 'King of All Gambling' when Howard Stern places the $100,000 bet for charity. Howard, who has never visited the city of Las Vegas before, will feel right at home being surrounded by beautiful women at the Hard Rock Hotel," said marketing director Eric Arnold.
When Stern first came on the air in Las Vegas in November 1992, he said he would visit the city when he went to No. 1 in the ratings. He finally is delivering on that vow.
Stern's latest ratings success comes after three straight Arbitron ratings surveys in which his ratings had declined.
But he's back on top now, with a nearly two-point lead over the nearest competition, Mitch Kelly on KWNR-FM 95.5, among listeners 12 and older.
from the Las Vegas Review-Journal
August 7, 2000
KJUL-FM 104.3 regained the top spot among listeners 12 and older, according to Arbitron's Spring ratings survey of the Las Vegas radio market.
The classic adult contemporary station had been in second place in the Winter survey, but gained nearly two ratings points to vault back into first.
Other demographic winners were Top 40 station KLUC-FM 98.5 in 18-34 and adult contemporary KSNE-FM 106.5 in 25-54 and 35-64.
In morning drive, KJUL's Scott O'Neil was No. 1, followed by Melanie of KSNE and Howard Stern on KXTE-FM 107.5. In the Winter survey, Stern was in second place.
12-plus -- 1. KJUL, 9.7; 2. KSNE, 7.5; 3. KLUC, 7.4; 4. KWNR, 6.0; 5. (tie) KQOL, KXTE, 5.4; 7. KMXB, 5.3; 8. KOMP, 5.0; 9. KISF, 4.4; 10. KXPT, 3.9.
18-34 -- 1. KLUC, 11.8; 2. KXTE, 11.2; 3. KMXB, 8.8; 4. KOMP, 8.6; 5. KISF, 7.4; 6. KFMS, 6.0; 7. KWNR, 5.4; 8. KKLZ, 4.6; 9. KSNE, 4.4; 10. KXPT, 4.2.
25-54 -- 1. KSNE, 8.3; 2. KOMP, 7.1; 3. KWNR, 7.0; 4. KLUC, 6.4; 5. KMXB, 6.1; 6. KXPT, 5.6; 7. KQOL, 5.4; 8. KISF, 5.2; 9. KXTE, 5.0; 10. KKLZ, 4.7.
--snips--
Morning drive (12-plus, 6-10 a.m., Monday-Friday) -- 1. KJUL, 8.7; 2. KSNE, 8.0; 3. KXTE, 7.3; 4. KWNR, 6.7; 5. KLUC, 6.3; 6. (tie) KISF, KQOL, 5.9; 8. KOMP, 5.3; 9. KMXB, 5.1; 10. KXNT-AM, 3.9.
from the Las Vegas Review-Journal
May 08, 2000
KWNR-FM 95.5 slipped into first place in key demographics during the Winter 2000 survey of Las Vegas radio listeners, according to Arbitron.
The country station had consistently ridden along in the top five in several demographics, but leaped into first place in 12-plus, 25-54, 35-64 and even its morning drive team of Glenn Boy and Mitch benefited from the ratings surge, beating out former No. 1 radio personality Howard Stern on KXTE-FM 107.5, an alternative rock station.
KWNR probably got its boost from the switch in format of sister country station, KFMS-FM 101.9, which became a contemporary hits station earlier this year.
KXTE was first in its target demographic, 18-34.
Meanwhile, adult contemporary KSNE-FM 106.5 was second in 25-54 and 35-64, with morning personality Melanie in fourth place.
Classic adult contemporary KJUL-FM 104.3 took second place in 12-plus, third in 35-64 and fifth in morning drive.
KLUC-FM 98.5's Top 40 format tied for second place in 18-34 and was fourth in 12-plus.
Modern adult station KMXB-FM 94.1 grabbed third in 25-54, fourth in 18-34 and fifth in 12-plus.
Spanish language station KISF-FM 103.5 continued its strong showing with a tie for second in 18-34, a third-place finish in morning drive and fourth place in 25-54.
Other top five finishers included KFMS in sixth in 18-34; rock station KOMP-FM 92.3 wrapped up fifth place in 18-34 and tied for fifth in 25-54; oldies station KQOL-FM 93.1 was fourth in 35-64; and adult rock KXPT-FM 97.1 tied for fifth in 25-54.
Following are ratings results:
12-plus -- 1. KWNR, 8.8; 2. KJUL, 8.0; 3. KSNE, 7.1; 4. KLUC, 6.8; 5. KMXB, 5.8; 6. KISF, 5.7; 7. KXTE, 5.6; 8. KQOL, 4.8; 9. KFMS, 4.5; 10. KOMP, 4.4.
18-34 -- 1. KXTE, 12.1; 2. (tie) KISF, KLUC, 10.6; 4. KMXB, 9.7; 5. KOMP, 7.4; 6. KFMS, 7.3; 7. KWNR, 6.3; 8. KSNE, 4.3; 9. KXPT, 3.2; 10. KMZQ, 3.0.
25-54 -- 1. KWNR, 9.7; 2. KSNE, 7.5; 3. KMXB, 7.1; 4. KISF, 6.9; 5. (tie) KOMP, KXPT, 5.7; 7. KKLZ, 5.5; 8. KLUC, 5.3; 9. KXTE, 5.1; 10. KQOL, 4.6.
35-64 -- 1. KWNR, 10.9; 2. KSNE, 9.8; 3. KJUL, 7.9; 4. KQOL, 7.5; 5. KKLZ, 5.5; 6. KXPT, 5.3; 7. KMXB, 4.2; 8. KISF, 4.0; 9. KXNT-AM, 3.7; 10. KLUC, 3.6.
Morning drive (6-10 a.m.) -- 1. KWNR, 9.2; 2. KXTE, 8.5; 3. KISF, 8.2; 4. KSNE, 7.8; 5. KJUL, 5.0; 6. KLUC, 6.4; 7. KMXB, 5.5; 8. KQOL, 4.7; 9. KOMP, 4.5; 10. KFMS, 3.5.
from the Las Vegas Review-Journal
February 24, 2000
If there ever was any doubt that Hispanics have clout in the Las Vegas radio market, Arbitron's Fall survey should dispel them. Spanish-language station KISF-FM 103.5 grabbed second place in the key 25-54 demographic, while taking a strong third place in 18-34 and seventh in 12-plus. Hispanics comprise an estimated 13 percent to 15 percent of the Las Vegas population. Meanwhile, Top 40 KLUC-FM 98.5 took first in 12-plus and 18-34, tied for fourth with KMXB-FM 94.1 in 25-54 and tied for fifth with KKLZ-FM 96.3 in 35-64.
Adult contemporary station KSNE-FM 106.5 also had a showing, taking first in 25-54, the highly desired demographic by advertisers; second in 35-64; and third in 12-plus.
Classic adult contemporary KJUL-FM 104.3 was first in 35-64 and grabbed second place in 12-plus.
KWNR-FM 95.5 and its country format took third place in 25-54 and 35-64, while tying for fifth in 12-plus and taking sixth in 18-34.
Alternative rock format KXTE-FM 107.5 finished second in 18-34, fourth in 12-plus and sixth in 25-54. In morning drive, Howard Stern on KXTE regained first place. The remainder of the top five includes KLUC, KJUL, KISF and KSNE.
The ratings cover Monday through Sunday, 6a.m.-midnight, unless otherwise indicated.
12-plus -- 1. KLUC, 9.1; 2. KJUL, 9.0; 3. KSNE, 6.9; 4. KXTE, 6.5; 5. (tie) KWNR, KMXB, 5.9; 7. KISF, 5.5; 8. KQOL, 3.9; 9. KKLZ, 3.8; 10. KOMP, 3.6.
--snips--
Morning drive (12-plus, 6-10 a.m.) -- 1. KXTE, 11.4; 2. KLUC, 8.0; 3. KJUL, 7.4; 4. KISF, 7.1; 5. KSNE, 6.5; 6. KWNR, 6.0; 7. KMXB, 5.6; 8. KOMP, 4.5; 9. KXNT-AM, 4.0; 10. KQOL, 3.7.
Thanks to Robk for these...
According to Howard, these are the "highest Vegas ratings ever"
Demo Summer '99 - Fall '99 rating 12+ 7.6 - 11.4 18-34 16.3 - 20.5 Men 25-54 8.6 - 12.6
from the Las Vegas Review-Journal
January 06, 2000
KJUL-FM, 104.3, was the most popular station with Las Vegans 12 years and older, according to Arbitron's summer survey of radio listeners, the latest survey available.
The classic adult contemporary station also tied for first with adult contemporary KSNE-FM, 106.5, in the 35-64 demographic, and beat out Howard Stern on alternative rock KXTE-FM, 107.5, in morning drive.
In other categories, Top 40 KLUC-FM, 98.5, was No. 1 in 18-34 and modern adult KMXB-FM, 94.1, was first in 25-54.
Hispanic station KISF-FM, 103.5, had a strong showing in 18-34, finishing fifth.
--snips--
Morning drive (12-plus, 6-10 a.m.) -- 1. KJUL, 10.9; 2. KXTE, 7.6; 3. KLUC, 7.4; 4. KMXB, 7.2; 5. KSNE, 6.4; 6. KWNR, 5.9; 7. KOMP, 5.2; 8. KISF, 5.1; 9. KQOL, 4.8; 10. KXPT, 4.1.
from the Las Vegas Sun
November 5, 1999
Columnist Kate Maddox
--snips--
In this column last week I reported that the morning team at KOMP 92.3-FM had beaten Howard Stern in the 25-49 and the 25-54 demos last quarter. I should have added that these were demos for MALE listeners. And, along that same theme of toppling Stern's radio rule in Vegas, Mark and Mercedes, the morning team at KMXB 94.1-FM, handily beat Stern in the female demographic ratings for the quarter and slid past him by a slight margin in the overall demos for those age groups.
from the Las Vegas Sun
October 31, 1999
Columnist Kate Maddox
Stern, usually in a commanding position in his radio markets across the country, was finally outdone by the guys from the "Rock 'n' Roll Morning Show." The local DJs beat Stern in their quarterly ratings in the 25-49 and 25-54 demographics range. Ratings and demos are the word in radio, making and breaking shows all over the country throughout the year.
The KOMP DJs, together for about two years, are certain that this is the start of a trend, and they concur that Stern seems to have lost his edge. According to the competition, his show is starting to fizzle.
It seems like most things in Stern's life recently have gone from hot to simmer. He and his wife of 25 years, Alison, recently announced their separation. Stern attributed most of his professional success to the loving support of his wife in his famous best-selling book and hit movie "Private Parts." But rumor has it that Alison is finally giving up on her raunchy husband. He spends time on his show "evaluating" naked women and being visited by strippers. All in good fun, of course, but the missus has had enough.
Stern has spent hours on the air lamenting the split, but he has turned down the option of a leave of absence or of cooling his show's content. He does claim that this is the saddest chapter of his life and that he hopes that he and Alison will work things out.
In the meantime, if the self-proclaimed King of All Media's show suffers because of his personal troubles, the guys from KOMP are ready to pounce and capture the 5 to 10 a.m. drive time slot once and for all.
from the: Las Vegas Review-Journal
Friday, June 25, 1999
Garry O'Neal and Dennis Mitchell are teaming up to host a morning talk show on KVBC-FM 105.1 replacing syndicated radio personality Don Imus.
Billed as the "Action Guys," the show will air 5:30 a.m. -- 9 a.m. Monday through Friday starting Thursday. Both previously worked at KKLZ-FM 96.3, O'Neal as morning drive personality in the 1980s, and Mitchell as newsman on the Ken Johnson and Jim Tofte morning drive show.
Mitchell resigned that job June 17 to go to KVBC. O'Neal and Mitchell are used to working on music-heavy morning radio shows, and Mitchell admits that "we're somewhat terrified" of doing talk radio.
"Still, this will be music-oriented talk," Mitchell says, noting the increase in top rock music acts that regularly play the city will give them plenty to talk about.
O'Neal says the show will emphasize humor with parody songs and phony commercials being thrown in the mix. "We'll be looking for more creative ways to be sleazy," O'Neal jokes, taking a shot at top-rated morning drive personality Howard Stern. "There'll be a lot of guests, we'll be taking a lot of phone calls."
The show will emphasize local personalities and events, Mitchell says.
"We would like anybody important locally on the show," he says.
The local angle will be played up because "we're out in the community all the time and we know what people are (talking) about," Mitchell says.
The show also will feature a rendition of Elvis Presley's "Viva Las Vegas," a trademark on O'Neal's show on KKLZ. Both have backgrounds in Las Vegas radio going back to the 1980s. O'Neal and Mitchell first met in 1985 when they worked at KUDO-FM 93.1 (now known as KQOL). O'Neal went on to KKLZ where he and sidekick Mike Olson became the successful "The O Brothers" team. O'Neal also worked at KOMP-FM 92.3 in 1996.
Mitchell moved to Las Vegas in 1979 from Northern California. He joined KUDO and also was news director at KNUU-AM 970, and KYYX-FM 95.5, (now KWNR). Jobs at KRLV-FM 106.5 (now KSNE), and KJUL-FM 104.3, followed, before he went to KKLZ in 1989.
Mitchell will continue to do the Beatles show he broadcast on KKLZ. "Dennis Mitchell's Breakfast with The Beatles" will air Sundays at 8 a.m. and repeat the following Saturday at 8:30 a.m. The show will begin July 4.
from the: Las Vegas Review-Journal
Saturday, May 8, 1999
KJUL-FM, 104.3, grabbed bragging rights as the radio station with the most listeners during Arbitron's Winter ratings survey.
In the 12-and-older demographic, KJUL, which plays "classic adult contemporary" music, was first, followed by country format KWNR-FM, 95.5, and adult contemporary KSNE-FM, 106.5.
Among younger listeners, persons 18-34, alternative rock KXTE-FM, 107.5, had the clear edge over second-place KLUC-FM, 98.5, the Top 40 station, and third-place KMXB-FM, 94.1, with its modern adult format.
In the demographic advertisers lust after, persons 25-54, KSNE edged KWNR, followed by classic rock KKLZ-FM, 96.3, in third.
KSNE also won over listeners 35-64, followed by KJUL and KWNR.
In morning drive, 6 a.m.-10 a.m., listeners 12 and older favored Howard Stern's syndicated show on KXTE, with automated KJUL in second and Melanie of KSNE in third.
During the same time period, listeners 25-54 were tuned more to Stern, followed by Melanie on KSNE and Glenn Boy and Mitch Kelly on KWNR.
The following ratings cover Monday through Sunday, 6 a.m. to midnight (unless otherwise indicated):
12-plus -- 1. KJUL, 9.3; 2. KWNR, 7.2; 3. KSNE, 7.1; 4. KLUC, 6.8; 5. KXTE, 6.2; 6. KFMS, 5.3; 7. KMXB, 5.2; 8. KKLZ, 4.7; 9. KOMP, 4.3; 10. KMZQ, 4.2.
18-34 -- 1. KXTE, 12.1; 2. KLUC, 10.3; 3. KMXB, 9.3; 4. KOMP, 7.4; 5. KWNR, 6.4; 6. KSTJ, 6.0; 7. KKLZ, 5.8; 8. KSNE, 4.4; 9. (tie) KLSQ-AM, KXPT, 4.2.
25-54 -- 1. KSNE, 7.7; 2. KWNR, 7.6; 3. KKLZ, 6.4; 4. KOMP, 6.2; 5. KMXB, 5.8; 6. KXTE, 5.4; 7. KMZQ, 5.2; 8. KXPT, 5.0; 9. (tie) KJUL, KQOL, 4.8.
35-64 -- 1. KSNE, 10.0; 2. KJUL, 8.7; 3. KWNR, 8.2; 4. KQOL, 6.5; 5. KMZQ, 5.9; 6. (tie) KFMS, KKLZ, 5.2; 8. (tie) KOMP, KXPT, 4.0; 10. KISF, 3.4.
Morning drive (6 a.m.-10 a.m., 12-plus) -- 1. KXTE, 9.7; 2. KJUL, 9.4; 3. KSNE, 7.7; 4. KWNR, 7.6; 5. KLUC, 6.3; 6. KKLZ, 5.2; 7. KMXB, 5.1; 8. KOMP, 5.0; 9. KFMS, 4.2; 10. KMZQ, 4.0.
Morning drive (6 a.m.-10 a.m., 25-54) -- 1. KXTE, 10.4; 2. KSNE, 8.3; 3. KWNR, 7.9; 4. KKLZ, 7.1; 5. KOMP, 6.7; 6. KMXB, 5.7; 7. (tie) KMZQ, KXPT, 4.7; 9. KJUL, 4.6; 10. KLUC, 4.4.
KLUC-FM 98.5 was the No. 1 station among all listeners 12 and older, and also topped 18-34.
In other demographics, KSNE-FM 106.5 topped 25-54 and 35-64.
Morning drive (6 a.m.-10 a.m.) was led by Howard Stern on KXTE-FM 107.9.
The biggest surprise in the survey was country station KFMS-FM 101.9's leap back into the ratings race after several years of declining ratings.
KFMS finished fifth in 12-plus, seventh in 25-54 (behind sister station KWNR-FM 95.5) and second in 35-64.
Arbitron conducts its survey Monday through Sunday, 6 a.m. to midnight.
Morning drive -- 1. KXTE, 9.3; 2. KLUC, 8.7; 3. KJUL, 8.2; 4. KSNE, 7.6; 5. KFMS, 6.0; 6. KMXB, 5.5; 7. KWNR, 5.1; 8. KMZQ, 4.6; 9. KKLZ, 4.3; 10. KBGO, 4.0.
Las Vegas Review-Journal
Saturday, May 09, 1998
KLUC-FM 98.5 was the most popular radio station in Southern Nevada in Arbitron's fall ratings survey.
The contemporary hits station took first place among listeners 12 and older, and was first in 18-34 as well. KLUC also grabbed third place in 25-54 and in morning drive.
KSNE-FM 106.5 took first in the lucrative 25-64 demographic, and was first in 35-64. Its adult contemporary format also was popular in 12-plus, finishing third.
Howard Stern again was the king of all ratings in the morning among listeners 12-plus, taking first place for KXTE-FM 107.5. Melanie of KSNE was second from 6 to 10 a.m. KLUC's Jay Casey was third, KJUL-FM 104.3 -- which carries a satellite service out of Los Angeles -- was fourth and Mark and Mercedes on KMXB were fifth.
KJUL placed second in 12-plus; third in its target demo 35-64; and fourth in morning drive.
Holding down second place in 18-34 and 25-54 was KMXB-FM 94.1. It also was fourth in 12-plus and fifth in morning drive.
KXTE was the third most popular station in 18-34 and fifth in 12-plus.
Among other top five finishers, country station KWNR-FM 95.5 took second in 35-64; KMZQ-FM 100.5 grabbed fourth in 25-54 and 35-64; KKLZ-FM 96.3 was fifth in 25-54; KEDG-FM 103.5 was fourth in 18-34; Spanish language KLSQ-AM 870 came in fifth in 18-34; and KBGO-FM 93.1 was fifth in 35-64.
The survey was conducted Monday through Sunday, 6 a.m. to midnight.
12-plus: 1. KLUC, 9.5; 2. KJUL, 8.8; 3. KSNE, 7.2; 4. KMXB, 6.5; 5. KXTE, 5.5; 6. KMZQ, 5.1; 7. (tie) KKLZ, KWNR, 4.7; 9. KXNT, 4.3; 10. KLSQ, 3.9.
18-34: 1. KLUC, 15.1; 2. KMXB, 12.0; 3. KXTE, 9.8; 4. KEDG, 6.6; 5. KLSQ, 6.2; 6. KMZQ, 5.6; 7. KKLZ, 5.2; 8. KOMP, 5.0; 9. KSNE, 3.8; 10. KDOL, 3.4.
25-54: 1. KSNE, 8.0; 2. KMXB, 7.9; 3. KLUC, 7.8; 4. KMZQ, 6.8; 5. KKLZ, 6.6; 6. KXTE, 5.6; 7. KWNR, 5.1; 8. KBGO, 4.8; 9. KLSQ, 4.6; 10. KOMP, 4.5.
35-64: 1. KSNE, 10.0; 2. KWNR, 6.4; 3. (tie) KJUL, KMZQ, 6.2; 5. KBGO, 6.1; 6. (tie) KKLZ, KQOL, 5.7; 8. KXNT, 5.3; 9. KLUC, 4.1; 10. KXTE, 3.6.
Morning drive: 1. KXTE, 9.6; 2. KSNE, 8.5; 3. KLUC, 7.8; 4. KJUL, 7.7; 5. KMXB, 5.9; 6. KLSQ, 4.9; 7. (tie) KMZQ, KWNR, 4.6; 9. (tie) KXNT, KKLZ, 4.4.
Las Vegas Review-Journal/Donrey Newspapers
Monday, January 19, 1998
Friday, August 01, 1997
KSNE-FM 106.5 was the big winner during the Arbitron ratings service's recently released spring survey. In the demographics sweepstakes, KSNE grabbed first in the lucrative 25-54 category, as well as 35-64. The adult contemporary station tied for second in 12-plus and was fourth in morning drive.
Nostalgia format KJUL-FM 104.3 was the most popular radio station among listeners 12 and older. KJUL also finished second among listeners 35-64 and in morning drive (Monday through Friday, 6 to 10 a.m.).
Howard Stern, carried on KXTE-FM 107.5, remained in first in morning drive. KXTE also was second in 18-34.
Among listeners 18-34, KLUC was No. 1. The Top 40 station also was tied for second in 12-plus, third in morning drive and tied for fourth in 25-54.
KWNR-FM 95.5 was the highest-rated country station, taking second in 25-54, third in 35-64, fourth in 12-plus and fifth in morning drive.
Modern adult station KMXB-FM 94.1 took third in 18-34 and fifth in 12-plus.
KKLZ-FM 96.3, the city's lone classic rock station, was third in 25-54 and fifth in 18-34.
Fans of adult contemporary KMZQ-FM 100.5 put the station in a tie for fourth in 25-54 and had full dibs on fourth in 35-64.
Alternative rock KEDG-FM 103.5 had its only top five finish in 18-34.
The survey marked the entry of KXNT-AM 840 for the first time in the station's history. KXNT, a talk station, was in a tie for eighth in 35-64 and was ninth in 12-plus and morning drive.
Another AM station, Spanish-language KLSQ-AM 870, also made the top 10, taking 10th place in 18-34.
12-plus -- 1. KJUL, 8.8; 2. (tie) KLUC, KSNE, 7.9; 4. KWNR, 6.0; 5. KMXB, 5.7; 6. KKLZ, 5.5; 7. KMZQ, 5.3; 8. KXTE, 5.1; 9. KXNT, 4.5; 10. KEDG, 4.1.
18-34 -- 1. KLUC, 11.7; 2. KXTE, 10.5; 3. KMXB, 9.9; 4. KEDG, 9.3; 5. KKLZ, 7.2; 6. (tie) KOMP, KWNR, 6.4; 8. KMZQ, 5.8; 9. KSNE, 5.1; 10. KLSQ, 4.9.
25-54 -- 1. KSNE, 9.3; 2. KWNR, 7.7; 3. KKLZ, 6.8; 4. (tie) KLUC, KMZQ, 6.5; 6. KMXB, 6.1; 7. KXTE, 4.6; 8. KOMP, 4.5; 9. KBGO, 4.1; 10. (tie) KEDG, KFMS, KQOL, 3.8.
35-64 -- 1. KSNE, 11.2; 2. KJUL, 9.7; 3. KWNR, 6.9; 4. KMZQ, 6.0; 5. KQOL, 5.7; 6. KKLZ, 5.6; 7. KBGO, 5.2; 8. (tie) KFMS, KXNT, 4.6; 10. KLUC, 4.4.
Morning drive (12-plus, Mon.-Fri., 6 -10 a.m.) -- 1. KXTE, 9.2; 2. KJUL, 8.5; 3. KLUC, 7.0; 4. KSNE, 6.7; 5. KWNR, 6.4; 6. KKLZ, 5.6; 7. KMZQ, 5.5; 8. KMXB, 5.3; 9. KXNT, 5.0; 10. (tie) KBGO, KOMP, 3.6.
Friday, May 02, 1997
Howard Stern remained in first place during morning drive and KLUC-FM 98.5 was the top-rated station among listeners 12 and older, according to Arbitron's Winter survey.
Stern, who airs locally on KXTE-FM 107.5, had gained first place in the Fall survey. KXTE, an alternative rock station, took third place among listeners 18-34.
KLUC, a Top 40 station, also was first in 18-34, second in morning drive and third in 25-54.
Other first-place finishers included adult contemporary KMZQ-FM 100.5 in 25-54 and oldies format KQOL-FM in 35-64.
KMZQ also was fourth in 12-plus and 35-64.
Nostalgia-contemporary KJUL-FM 104.3 took second in 12-plus and 35-64, and third in morning drive.
KMXB-FM 94.1, a modern adult station, was second in 18-34, and classic rock KKLZ-FM 96.3 was second in 25-54.
Adult contemporary KSNE-FM 106.5 was third in 12-plus and 35-64, fourth in 25-54 and fifth in morning drive.
KEDG-FM 103.5, an alternative rock station, took fourth in 18-34.
Country listeners put KWNR-FM 95.5 into fourth place in morning drive, and fifth in 12-plus, 25-54 and 35-64.
Arbitron conducts its survey Monday through Sunday, 6 a.m. to midnight.
12-plus -- 1. KLUC, 8.2; 2. KJUL, 8.0; 3. KSNE, 6.2; 4. KMZQ, 6.1; 5. KWNR, 5.7; 6. KMXB, 5.6; 7. KFMS-FM 101.9, 5.1; 8. KKLZ, 5.0; 9. KQOL, 4.8; 10. KXTE, 4.6.
18-34 -- 1. KLUC, 12.2; 2. KMXB, 8.9; 3. KXTE, 7.9; 4. KEDG, 7.5; 5. KMZQ, 7.0; 6. KKLZ, 6.0; 7. (tie) KLSQ-AM 870, KOMP-FM 92.3, 5.6; 9. KWNR, 5.4; 10. KSNE, 4.8.
25-54 -- 1. KMZQ, 7.8; 2. KKLZ, 7.2; 3. KLUC 6.8; 4. (tie) KSNE, KWNR, 6.6; 6. KMXB, 6.4; 7. KQOL, 5.9; 8. KFMS, 5.2; 9. (tie) KOMP, KXTE, 4.5.
35-64 -- 1. KQOL, 8.4; 2. KJUL, 7.9; 3. KSNE, 7.8; 4. KMZQ, 7.2; 5. KWNR, 6.8; 6. KFMS, 6.7; 7. KKLZ, 5.8; 8. KBGO-FM 93.1, 4.3; 9. KMXB, 4.0; 10. KLUC, 3.8.
Morning drive (Mon.-Fri., 6 a.m.-10 a.m.) -- 1. KXTE, 9.9; 2. KLUC, 7.3; 3. KJUL, 7.2; 4. KWNR, 6.3; 5. KSNE, 6.2; 6. KMZQ, 5.7; 7. KKLZ, 5.6; 8. KFMS, 5.5; 9. KMXB, 4.3; 10. KQOL, 4.1.
Howard is still #1! The current 12+ share is a 9.0! Congratulations, Las Vegas!
Great news from Las Vegas! Check out this number: for the 18-34, male, demographic, the show is pulling a 26.5 rating. The nearest competitor in this demographic is 17 points behind.
Back to ratings.
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