from SF Indy Media
March 12, 2002
In Richmond,Virginia, listeners could lose reception to as many as 18 out of 32 radio stations, and then be forced to buy digital radios to hear the remaining ones.
Those weak signals are very important to Americans, whether they want to hear Christian programming, college stations, or shock jocks. For example; when Howard Stern was taken off the air in Richmond, the Norfolk station that still carried Stern increased its listenership by picking up Richmonders that missed the programming. A distant Norfolk station (70 miles away) was able to take an impressive "3 share" rating among Richmond listeners. Historically, half of a typical radio dial serves audiences on less than a "3 share" in the ratings. That opportunity to listen to Stern in Norfolk from Richmond would be gone.
As of June 20, 1997, claiming low ratings are not making it worth paying for the Howard Stern Show, WKOC has dropped the show.
The show is still #3 in the 12+ demographic, with a 5.4 share of the audience.
New market, new ratings. Howard's show is currently 3rd in the market, with a 12+ demographic rating of 5.4.
Back to ratings.
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